(HOUSTON, TX, August 16, 2007) – Kingdom Racing, announced today the formation of a new IndyCar Series™ team with the intent to compete in the 2008 season. Kingdom Racing is owned by Houston businessman George Del Canto and a team of racing, financial and sports marketing professionals that have successfully built and advised multi-million dollar businesses. The team’s premier focus will be to win on the race track, create value for sponsors, and to change people’s lives through on-track ministry events.
“The team’s vision is to deliver the word of God through Motor Sports. To reach this goal, we must field a championship caliber race team, as only front-runners earn credibility and deliver value to the sponsors’ investment,” said Del Canto in announcing the team. The team will be comprised of experienced race professionals with a winning history in IndyCar and other major racing series. Names of race team staff to be disclosed at a later date. “We have been meeting with key race personnel since 2006, and are now approaching potential sponsors as we gear up to run in 2008,” said Del Canto.
Kingdom Racing will work with sponsors that embrace their mission, and have brought on sports marketing firm - Counterpointe Sports - to handle the marketing and implementation of all sponsorship programs. “We are extremely excited about this one-of-a-kind opportunity,” said Counterpointe Sports President Steve Martin. “We have managed sponsorships with several racing clients in the past, but Kingdom Racing has the potential to be very special. We look forward to pursuing and managing the right sponsors that will help make this race team a great success.”
Backing Kingdom Racing’s vision is a powerful group of Directors from Texas businesses and faith-based organizations. Those advisors include: Jim Beckett – Founder & CEO of Beckett Publications; Dave Berry – President of the Corporate Division of NWYC, and former Director of First Plus Financial IndyCar and NASCAR sponsorship programs; Robin Blakely – President of The Essenza Group; Jim Cote – President of Master’s Men and former Corporate Chaplain of Interstate Batteries; Randy Ford – Chief Operating Officer of National Write Your Congressman Dallas; Craig Foster – Driver/Owner Rolex Series and a prominent Atlanta Business Owner; Brad Hays – McCollum Group and Founder, Bible in the Boardroom; Wallace Henley – Second Baptist Church, Houston, Assistant Pastor, Author and former White House and Congressional Aide; Bill Lawrence – Founder and Executive Director of Leader Formation International, Professor (Ret) at Dallas Theological Seminar.
According to Dr. Ed Young, Pastor of Second Baptist Church, “I appreciate the vision of George Del Canto and the proposed outreach efforts of Kingdom Racing. This truly is a unique format for taking the Good News of Jesus Christ into the world.”
THE INDYCAR SERIES is the premier open-wheel racing series in the United States. It hosts 17 events in 2007 - including the Indianapolis 500 – which is the world’s largest single-day sporting event and a heritage of 91 years. ESPN International Networks and Syndication delivers the Indianapolis 500 and all IndyCar Series events to over 344 million homes across 203 nations around the globe.
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