Tuesday, January 22, 2008

Schutt Sports to Provide Helmets, Shoulder Pans, Protective Equipment to AAFL

ATLANTA, GEORGIA (Janaury 22, 2008) The All American Football League (AAFL) announced today that they have finalized a corporate sponsorship deal with Schutt Sports. Schutt will provide the new professional football league with helmets, shoulder pads and other protective equipment, as well as training aids, gear and reconditioning services for the League's six teams.

Schutt Sports will also be the title sponsor of the AAFL Schutt Offensive Player of the Week and Player of the Year Awards.

"2008 is going to see a lot of great new things on the football field, including new products from Schutt and the birth of this brand new professional football league," said Dave Rossi, Chief Marketing Officer of Schutt Sports. "We're excited about partnering with the AAFL and fully support their vision and enthusiasm for the league and its players. The AAFL is an ideal place to showcase all of our new products that continue to make Schutt Sports the world's #1 brand of football helmets and faceguards."

Schutt Sports has the only line of football helmets that feature Thermoplastic Urethane Cushioning? (TPU) -- proven superior to traditional foam padding. Three of the four helmets in the Schutt Varsity Helmet lineup feature TPU cushioning.

New products from Schutt Sports include the ION 4D and AiR XP helmets, and the AiR Flex Shoulder Pads will be featured prominently in the AAFL. These new products represent the cutting edge of protective equipment for football players. Additional information about new Schutt products can be found at www.schuttsports.com.

"We view our partnership with Schutt Sports as a vital element in the development of our League," said Keenan Davis, VP of League Operations & COO of the AAFL. "The safety of our players is of paramount importance. With Schutt providing their most state-of-the-art football padding, helmets, and protective equipment, we are confident that our players will have the protection and comfort that they demand."

AAFL teams will play 10 games, beginning in April 2008. The spring schedule is designed to satisfy fans who hunger for quality football between the NFL and college seasons. The League's teams are located in avid college football markets representing Alabama, Arkansas, Florida, Michigan, Tennessee and Texas.

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