Thursday, February 07, 2008

AAFL ANNOUNCES DEAL WITH ROGERS ATHLETIC COMPANY

ATLANTA, GEORGIA (February 7, 2008) The All American Football League (AAFL) announced today that they have finalized a corporate sponsorship deal with Rogers Athletic Company. Rogers will be the official supplier of all football practice equipment and game day field equipment for the League’s six teams.

Rogers, a Michigan-based football equipment manufacturer, will provide sleds, practice dummies, field training equipment, hydration systems, Jugs football throwing machines, kicking nets, and all other on-field equipment.

“Rogers Athletic is proud to partner with the AAFL to assist in the development of their players during both the preseason and regular season,” said John Green, Rogers Athletic Sales Director. “Playing a role in this new venture is a natural for us, as Rogers has been selected as the official supplier by several startup football leagues in the past. We have a high level of excitement about the potential success of the AAFL, and are eager to begin our role with the launch of this new league.”

Rogers is committed to manufacturing products that promote proper technique and are designed with safety in mind. For over 38 years, Rogers’ equipment has assisted in the process of teaching player fundamentals, while protecting athletes by limiting the amount of live contact. Rogers’ innovative products give players the confidence to practice with gameday aggressiveness.

“We are pleased to have Rogers on board as our official on-field equipment supplier,” said Keenan Davis, VP of League Operations & COO of the AAFL. “As we gear up for our inaugural training camp, we are confident that our players will have all the necessary equipment to properly and safely prepare for the season.”

AAFL teams will play ten regular season games, beginning in April 2008. The spring schedule is designed to satisfy fans who hunger for quality football between the NFL and college seasons. The League’s teams are located in avid college football markets representing Alabama, Arkansas, Florida, Michigan, Tennessee and Texas.

AAFL teams will build on their current rosters during the League’s ten-round supplemental draft on Saturday, February 16. Players will report to training camp beginning March 13.

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