Monday, July 11, 2011

Coca-Cola Joins Sugar Land Skeeters Lineup

Beverage To Have Pouring Rights At StarTex Power Field

SUGAR LAND, TEXAS (July 11, 2011) The Sugar Land Skeeters is delighted to announce that ‘Coca-Cola’ has become its official pouring rights partner. Among the 10-year agreement elements, Coca-Cola products will be the official beverage of the Skeeters and will be served at all events held at StarTex Power Field.

“We’re thrilled to have Coca-Cola come on board as a founding partner,” said Matt O’Brien, President of the Skeeters. “Cheering fans need something cold to drink and with Coca-Cola’s Minute Maid group based right here in Sugar Land, this worldwide iconic brand feels more local.”

Rick Kehr, Coca-Cola Refreshments of Houston Market Unit Vice President (Sales Operations), said, “Coca-Cola is a global company with Houston roots. We are committed to making a positive difference and are especially grateful for the opportunity to support the Skeeters during their inaugural seasons. Coca-Cola’s Live Positively platform aims to promote healthy, active lifestyles in the Houston community-- and the Skeeters provide a platform to do just that.”

This new 10-year agreement puts all Coca-Cola family of products, including Coke, Diet Coke, Sprite, Dasani Water as well as Minute Maid drinks, in the Sugar Land baseball stadium concession stands, luxury suites, picnic pavilion and clubhouse. Coca-Cola teams with Legends Hospitality, LLC, who last month inked a deal with the Skeeters to handle concessions management, to provide food and beverage for Skeeters fans.

Coca-Cola joins a prestigious and growing list of “Founding Partners” that includes StarTex Power, Memorial Hermann, Republic Services, and Texas Direct Auto.

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